TCL

Lead Generation

TCL provides electronic and mechanical design and production services, from prototypes through to higher volume production works. Our focus is on helping our customers from concept through to production in an efficient, reliable manner.

Campaign Objectives

TCL’s Technical Sales Managers have excellent product knowledge but simply weren’t engaging with enough prospective customers to drive the growth of the business.

TCL chose Beanstalk to run a Lead Generation campaign with a very clear brief: to kick start sales.

Customer Comments

Our business needed a sales kick start to enliven the sales team and their lead generation by removing the drudgery of the initial cold call. We wanted well qualified leads and that’s exactly what we get.

It’s far more productive for our Technical Sales Managers to work on warm leads whilst employing Beanstalk to do the first call lead generation.

One of the things that impressed us about Beanstalk was that they took the time and effort to really understand our products and potential customers. Being able to meet one of Beanstalk’s Directors as well as the person who they proposed to make the calls gave us the confidence we needed to run an initial lead generation campaign.

The communication has been really good and Beanstalk has certainly met our lead generation targets. We’ve recouped our investment very quickly from new customers they opened the door with and we now consider them a long term partner in helping TCL grow.