Moneycorp

Lead Generation, Financial Services

Moneycorp commercial foreign exchange offers specialist currency services to businesses trading internationally. When companies trade internationally they inevitably need to send or receive money in a foreign currency. Whilst banks offer this service they are not always competitive on price. Moneycorp offers businesses a cost effective way to exchange foreign currency and provides an expert service to guide businesses on when is the best time to buy currency.

Campaign Background

The target market is import and export companies based in the UK selected by turnover. The target contact within these businesses is the financial decision maker.

Telemarketing is a key part of the Moneycorp sales and marketing strategy. Moneycorp has a highly skilled in-house telesales team. We wanted a Lead Generation specialist to generate and pass through qualified leads to the in-house team to ensure their time is spent productively: negotiating with prospects that have a qualified requirement and the potential to generate significant revenue for Moneycorp.

Campaign Feedback

We ran a trial with several Telemarketing agencies for this Lead Generation project. Beanstalk’s results were consistently better than its competitors, producing some 10-15% more leads per day.

Beanstalk invested time in understanding our product in detail, which included their team of telemarketers undertaking a training session at our office.

High quality lead generation is central to the success of Moneycorp’s Sales Executives and we believe that Beanstalk’s service provides value to us.

Marketing Manager, Moneycorp Corporate Division