Kärcher

Appointment Setting

Kärcher provides innovative and fully developed solutions for all demands in the field of industrial cleaning systems. The assortment includes high-pressure cleaners, industrial vacuum cleaners, parts cleaning systems as well as dry ice blasting machines.

Campaign Objectives

Kärcher wanted a B2B Telemarketing company to generate well qualified sales appointments for its Business Development Managers to maximize their time in the field, presenting its range of industrial hygiene and cleaning solutions.

The target companies were a previously untapped market for Kärcher, who decided that professional, B2B Telemarketing was the best way to penetrate these important, high value sectors.

Campaign Results

During the campaigns run over 2009 Beanstalk have averaged c1.5 appointments per day, which exceeded Kärcher’s target from a tough market sector.

`Beanstalk have delivered the appointments we expected and now we are beginning to see the orders being generated.` The first three campaigns have generated £100k of closed sales plus a pipeline of £500k, which will continue to convert to sales as Kärcher’s pipeline matures.

Customer Comments

`We wanted a B2B Telemarketing agency that could understand our industrial products and be able to engage with prospects about the benefits and applications in a professional manner.

Having met the team and visited the office of Beanstalk, I was impressed with the personal service and style of call handling.

Beanstalk have delivered the appointments we expected and now we are beginning to see the orders being generated. All of the appointments booked by Beanstalk have been of value to us: our BDMs have had no wasted calls (appointments) at all.

The communication between Beanstalk and our team has been very good. They work closely with us to ensure the appointments generated fit it with the availability of our Business Development Managers.

We would be happy to recommend Beanstalk to any professional organization that was considering using a B2B Telemarketing agency`